A Digital Future for Value Added Medicines: Supporting Positive Patient Behaviour
White Paper
Sep 23, 2019

In the haste to focus on the latest technological advance for increasingly tiny patient populations, something's been lost by the pharmaceutical industry - the desire to improve treatments for the many millions of patients who take mainstream, older medications. This is where value added medicines, one of the rising sources of industry innovation and value growth, comes in.

In this paper, we analyse the drivers behind the sector, its challenges and what the future holds for value added medicines.

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