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Launch Strategy and Management
Discover proven strategies and insights refined over more than 5,000 launches around the world.
White Paper
Co-creating a New Health Ecosystem
How rethinking product strategy can transform patient outcomes, drive system readiness, and improve commercial performance
Jun 04, 2025
In today's evolving healthcare landscape, asset strategy must do more than differentiate products—it must demonstrate system-wide impact.
This whitepaper introduces IQVIA's Map, Model, Act framework: a next-generation approach to asset and disease area strategy that empowers life sciences companies to align with health system priorities, accelerate adoption, and deliver measurable value to patients and health systems.
Discover how to:
- Map unmet needs and care gaps with precision
- Model strategic options that balance commercial goals with system readiness
- Act through targeted, cross-functional interventions that create mutual value
Whether you're developing early commercialization strategy or into launch and market expansion, this framework offers a powerful foundation for building product and disease area strategies that lead in both market performance and healthcare transformation.
Download the whitepaper to learn how your asset can become a catalyst for change.