Video
Bringing efficiency to promotional spend with customer-centric engagement
May 16, 2022

It´s known that all marketing campaigns and commercial activities should be customer focused. But what happens with companies with more complex ecosystems as Pharmas that needs to engage with HCPs, payers and patients in the most synchronized way? Kevin Ryan, Principal of Omnichannel Marketing Solutions at IQVIA, shares how IQVIA´s tech platforms, analytics, and data tells our clients which customer touchpoints are working and which are not.

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