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As a global community, IQVIA continuously invests and commits to advancing human health.
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Therapeutic and Specialty Areas
Therapeutic and Specialty Centers of Excellence offer scientific expertise, therapeutic insights and clinical trial experience to expedite new therapies for patients.
LEARN MORE
Therapeutic and Specialty Areas
Allergy & Respiratory Biosimilars Cardiovascular Cell & Gene Therapy Central Nervous System Dermatology Early Phase Clinical Development Endocrinology GI & Hepatology Infectious Diseases & Vaccines Nephrology Obesity Oncology & Hematology Ophthalmology Pediatrics Rare Diseases Reproductive Health Rheumatology
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Early Phase Clinical Trials
Track the impact of new drugs and establish proof of concept faster with innovative early clinical development strategies.
Phase IIb/III Trials
Advanced AI and technology help you navigate regulatory complexity, optimize enrollment strategies and drive patient engagement.
Patient & Site Centric Solutions
Support patients and trial sites with tools and services that improve recruitment, engagement, and study execution.
Functional Services
Agile, data-driven trial solutions that connect people, processes, and technology for faster, smarter R&D delivery.
Global Laboratories
Specialty and central lab solutions backed by scientific rigor and expertise in biomarkers and antibody drug discovery.
R&D Consulting
Optimize your R&D strategy, reduce risk and ensure compliance with data, analytics, AI-powered technology and expertise.
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Real World & Health Data Sets
Global real world data exploration at your fingertips enables critical insights across the product lifecycle.
Medical Affairs
Access end-to-end Medical Affairs solutions to plan, generate, and disseminate trustworthy medical evidence.
IQVIA Health Communications Group
Deliver communications that engages stakeholders, advances healthcare and improves lives.
Health Data Apps & AI
Streamline research process and gain access to real world data discovery with the largest agnostic health data catalog.
Health Data Transformation
Accelerate disparate health information into insight-rich, value-driving data transformation at scale.
Study Design
Identify the right study design to answer your research questions with unparalleled data, technology, AI and analytics.
Evidence Networks
Access global evidence networks to connect data, technology, and analytics for broader study options and collaboration.
Health Economics & Value
Generate the evidence you need to go from research to market, overcome regulatory hurdles, or support payer approval.
Regulatory and Safety
Explore options with innovative RWE study approaches to prove your product’s safety and effectiveness.
Natural Language Processing
Extract insights at scale from unstructured text with IQVIA’s advanced NLP platform—fast, accurate, proven.
Real World Evidence Library
Explore our Real World Evidence Library for the latest approaches to answer clinical, regulatory, and commercial questions.
Make treatments stand out. Ensure differentiation lasts.
Enhance commercial effectiveness through precision HCP and patient engagement, backed by unrivalled data, healthcare-grade AI, and domain expertise.
COMMERCIALIZATION OVERVIEW
Data and Information Management
Make better decisions with quality data. Drive business strategies, optimize engagement and uncover new opportunities.
Launch Strategy and Management
Achieve launch excellence with a proven partner. Maximize launch performance and realize full market potential.
Commercial Analytics & Consulting
Gain precision insights for improved commercial effectiveness. Accelerate growth with fact-based decision making.
Commercial Engagement Services
Fuel customer engagement and patient adherence with patient support and commercial outsourcing services.
Established Brands Optimization
Defend market share and maximize value with proven approaches for established brands across global markets.
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Safety Pharmacovigilance
Pharmacovigilance powered by human expertise and advanced technology to deliver speed, accuracy, and global compliance.
Regulatory Compliance
Regulatory solutions blending human expertise and technology to cut complexity, cost, and risk across the lifecycle.
Quality Compliance
Break down quality and compliance silos with integrated software and services across the full product lifecycle.
Medical Information
Medical information delivered by skilled professionals and innovative technology for quality, scalable support worldwide.
Commercial Compliance
Experienced teams and advanced technology deliver scalable, transparent, and reliable commercial compliance.
Harness technology for a healthier world.
IQVIA Technologies helps life sciences accelerate innovation to make a greater impact on human health. Our transformative technologies harness intelligence, integrate industry leading data and analytics, and use advanced AI/ML capabilities to unleash business potential faster.
TECHNOLOGIES OVERVIEW
Site Suite
Increase transparency, improve communications and reduce administrative burden of your clinical trials from start to finish.
Patient Suite
Simplify trials with a solution that improves operations, elevates experience, and drives better patient outcomes.
Clinical Trial Financial Suite
AI-powered platform unifying budgeting, contracting, forecasting, and payments for streamlined clinical trial financial management.
Safety Suite
Streamline pharmacovigilance with AI-powered automation, global expertise, and real-time safety insights.
Quality Management and Regulatory Suite
Streamline global QA/RA processes with AI-enabled QMS & RIM for compliance, efficiency, and faster market access.
Partner Programs
Join our partner ecosystem to build alliances, drive business value, and create mutually beneficial relationships.
Technology Insights
Check out the latest tech-related resources, thought leadership and best practices for insights that matter most in Life Sciences.
Commercial Compliance
Work with compliance experts to create and manage processes ensuring global regulation compliance.
The IQVIA difference
IQVIA Connected Intelligence™
IQVIA Healthcare-grade AI®
Making an Impact
CLINICAL PRODUCTS
Planning Suite Grant Plan Site Suite Clinical Trial Payments Investigator Site Portal One Home for Sites Patient Engagement Suite Electronic Clinical Outcome Assessment (eCOA) Interactive Response Technology (IRT) Clinical Data Analytics Solutions
COMMERCIAL PRODUCTS
Information Management Launch Strategy & Management Pricing & Market Access Brand Strategy & Management Promotional Engagement Patient Insights for HCP Engagement Alerts & Triggers Orchestrated Analytics Next Best Action Patient Engagement and Support
COMPLIANCE, SAFETY, REG PRODUCTS
IQVIA Vigilance Platform Commercial Compliance Regulatory Compliance SmartSolve® RIM Quality Compliance SmartSolve eQMS Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Real World & Healthcare Data Health Data Apps & AI Analytics Research Accelerator​ Expert Ecosystem​ AI Patient & HCP Profiling- Commercial AI Patient & Provider Profiling- Med Affairs​ AI Patient & HCP Profiling- Healthcare​ Natural Language Processing Market Access Insights Direct-to-Patient Research
Innovation at IQVIA
At IQVIA our foundation is built on innovation. We are committed to finding new and smarter approaches to solving customer challenges. Explore some of the latest ways we can help drive your results.
IQVIA AI
We’ve developed a novel approach to AI specifically for life sciences to ensure trust, transparency, and transformational results.
Explore IQVIA AI
Collaborating with NVIDIA to launch AI agents
IQVIA’s new custom-built AI agents using NVIDIA technology are designed to enhance workflows and accelerate insights for life sciences.
Read the press release
Protocol Design Optimization
Transform clinical trials with data-driven insights and patient-centric strategies to create smarter protocols, reduce risk, and accelerate study success."
Explore Protocol Design Optimization
IQVIA Medical Reasoning LLM
“Med-R1 8B” is built to empower healthcare and life science organizations, enhance decision-making, and ultimately transform patient outcomes.
Explore IQVIA Medical Reasoning
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
THE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
INSTITUTE REPORT
Global Trends in R&D 2025
READ MORE
EMEA Insights
IQVIA thought leadership with a focus on EMEA.
Learn more
WHITE PAPER
DCTs Deliver Big ROI
LEARN MORE
OBESITY
Outlook for Obesity in 2026: From Consolidation to Acceleration
LEARN MORE
WHO WE ARE
Our Story Our Impact Commitment to Global Health Code of Conduct Sustainability Privacy Executive Leadership
NEWS & RESOURCES
Newsroom Events & Webinars Industry Analyst Reports COVID-19 Resources Our Locations
Investor Relations
Quarterly Results Press Releases Events Governance Documents Investor FAQs
INVESTOR RELATIONS
Visit our investor relations site for more information.
LEARN MORE
IQVIA Careers
Overview Our Company Culture Benefits Life at IQVIA Blog
Featured Careers
Clinical Research Technology & Analytics Consulting Interns Clinical Research Associates AI & Machine Learning
Stay Connected
Global Talent Network IQVIA Alumni Network View Open Roles
WE'RE HIRING
At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLES
Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Canada Central America and Caribbean Colombia Ecuador Mexico United States
Europe
Adriatic Nordics Belgium Poland Bulgaria Portugal Czech Republic Romania France Russia Germany Slovakia Greece Spain Hungary Switzerland Ireland Turkey Israel Ukraine Italy United Kingdom Netherlands
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Middle East and Africa
Regional Thought Leadership
US Insights
EMEA Thought Leadership
Asia Pacific Insights
Solutions Products Innovations Insights About Careers
Main
Search
SOLUTIONS
Research & Development
Real World Evidence
Commercialization
Safety & Regulatory Compliance
Technologies
LIFE SCIENCE SEGMENTS
Consumer Health Emerging Biopharma Generics MedTech Pharmaceutical Manufacturers
HEALTHCARE SEGMENTS
Information Partner Services Financial Institutions Global Health Government Patient Associations Payers Providers
Therapeutic and Specialty Areas
Therapeutic and Specialty Centers of Excellence offer scientific expertise, therapeutic insights and clinical trial experience to expedite new therapies for patients.
LEARN MORE
Therapeutic and Specialty Areas
Allergy & Respiratory Biosimilars Cardiovascular Cell & Gene Therapy Central Nervous System Dermatology Early Phase Clinical Development Endocrinology GI & Hepatology Infectious Diseases & Vaccines Nephrology Obesity Oncology & Hematology Ophthalmology Pediatrics Rare Diseases Reproductive Health Rheumatology
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Early Phase Clinical Trials
Track the impact of new drugs and establish proof of concept faster with innovative early clinical development strategies.
Phase IIb/III Trials
Advanced AI and technology help you navigate regulatory complexity, optimize enrollment strategies and drive patient engagement.
Patient & Site Centric Solutions
Support patients and trial sites with tools and services that improve recruitment, engagement, and study execution.
Functional Services
Agile, data-driven trial solutions that connect people, processes, and technology for faster, smarter R&D delivery.
Global Laboratories
Specialty and central lab solutions backed by scientific rigor and expertise in biomarkers and antibody drug discovery.
R&D Consulting
Optimize your R&D strategy, reduce risk and ensure compliance with data, analytics, AI-powered technology and expertise.
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Real World & Health Data Sets
Global real world data exploration at your fingertips enables critical insights across the product lifecycle.
Medical Affairs
Access end-to-end Medical Affairs solutions to plan, generate, and disseminate trustworthy medical evidence.
IQVIA Health Communications Group
Deliver communications that engages stakeholders, advances healthcare and improves lives.
Health Data Apps & AI
Streamline research process and gain access to real world data discovery with the largest agnostic health data catalog.
Health Data Transformation
Accelerate disparate health information into insight-rich, value-driving data transformation at scale.
Study Design
Identify the right study design to answer your research questions with unparalleled data, technology, AI and analytics.
Evidence Networks
Access global evidence networks to connect data, technology, and analytics for broader study options and collaboration.
Health Economics & Value
Generate the evidence you need to go from research to market, overcome regulatory hurdles, or support payer approval.
Regulatory and Safety
Explore options with innovative RWE study approaches to prove your product’s safety and effectiveness.
Natural Language Processing
Extract insights at scale from unstructured text with IQVIA’s advanced NLP platform—fast, accurate, proven.
Real World Evidence Library
Explore our Real World Evidence Library for the latest approaches to answer clinical, regulatory, and commercial questions.
Make treatments stand out. Ensure differentiation lasts.
Enhance commercial effectiveness through precision HCP and patient engagement, backed by unrivalled data, healthcare-grade AI, and domain expertise.
COMMERCIALIZATION OVERVIEW
Data and Information Management
Make better decisions with quality data. Drive business strategies, optimize engagement and uncover new opportunities.
Launch Strategy and Management
Achieve launch excellence with a proven partner. Maximize launch performance and realize full market potential.
Commercial Analytics & Consulting
Gain precision insights for improved commercial effectiveness. Accelerate growth with fact-based decision making.
Commercial Engagement Services
Fuel customer engagement and patient adherence with patient support and commercial outsourcing services.
Established Brands Optimization
Defend market share and maximize value with proven approaches for established brands across global markets.
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Safety Pharmacovigilance
Pharmacovigilance powered by human expertise and advanced technology to deliver speed, accuracy, and global compliance.
Regulatory Compliance
Regulatory solutions blending human expertise and technology to cut complexity, cost, and risk across the lifecycle.
Quality Compliance
Break down quality and compliance silos with integrated software and services across the full product lifecycle.
Medical Information
Medical information delivered by skilled professionals and innovative technology for quality, scalable support worldwide.
Commercial Compliance
Experienced teams and advanced technology deliver scalable, transparent, and reliable commercial compliance.
Harness technology for a healthier world.
IQVIA Technologies helps life sciences accelerate innovation to make a greater impact on human health. Our transformative technologies harness intelligence, integrate industry leading data and analytics, and use advanced AI/ML capabilities to unleash business potential faster.
TECHNOLOGIES OVERVIEW
Site Suite
Increase transparency, improve communications and reduce administrative burden of your clinical trials from start to finish.
Patient Suite
Simplify trials with a solution that improves operations, elevates experience, and drives better patient outcomes.
Clinical Trial Financial Suite
AI-powered platform unifying budgeting, contracting, forecasting, and payments for streamlined clinical trial financial management.
Safety Suite
Streamline pharmacovigilance with AI-powered automation, global expertise, and real-time safety insights.
Quality Management and Regulatory Suite
Streamline global QA/RA processes with AI-enabled QMS & RIM for compliance, efficiency, and faster market access.
Partner Programs
Join our partner ecosystem to build alliances, drive business value, and create mutually beneficial relationships.
Technology Insights
Check out the latest tech-related resources, thought leadership and best practices for insights that matter most in Life Sciences.
Commercial Compliance
Work with compliance experts to create and manage processes ensuring global regulation compliance.
The IQVIA difference
IQVIA Connected Intelligence™
IQVIA Healthcare-grade AI®
Making an Impact
Main
CLINICAL PRODUCTS
Planning Suite Grant Plan Site Suite Clinical Trial Payments Investigator Site Portal One Home for Sites Patient Engagement Suite Electronic Clinical Outcome Assessment (eCOA) Interactive Response Technology (IRT) Clinical Data Analytics Solutions
COMMERCIAL PRODUCTS
Information Management Launch Strategy & Management Pricing & Market Access Brand Strategy & Management Promotional Engagement Patient Insights for HCP Engagement Alerts & Triggers Orchestrated Analytics Next Best Action Patient Engagement and Support
COMPLIANCE, SAFETY, REG PRODUCTS
IQVIA Vigilance Platform Commercial Compliance Regulatory Compliance SmartSolve® RIM Quality Compliance SmartSolve eQMS Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Real World & Healthcare Data Health Data Apps & AI Analytics Research Accelerator​ Expert Ecosystem​ AI Patient & HCP Profiling- Commercial AI Patient & Provider Profiling- Med Affairs​ AI Patient & HCP Profiling- Healthcare​ Natural Language Processing Market Access Insights Direct-to-Patient Research
Main
Innovation at IQVIA
At IQVIA our foundation is built on innovation. We are committed to finding new and smarter approaches to solving customer challenges. Explore some of the latest ways we can help drive your results.
IQVIA AI
We’ve developed a novel approach to AI specifically for life sciences to ensure trust, transparency, and transformational results.
Explore IQVIA AI
Collaborating with NVIDIA to launch AI agents
IQVIA’s new custom-built AI agents using NVIDIA technology are designed to enhance workflows and accelerate insights for life sciences.
Read the press release
Protocol Design Optimization
Transform clinical trials with data-driven insights and patient-centric strategies to create smarter protocols, reduce risk, and accelerate study success."
Explore Protocol Design Optimization
IQVIA Medical Reasoning LLM
“Med-R1 8B” is built to empower healthcare and life science organizations, enhance decision-making, and ultimately transform patient outcomes.
Explore IQVIA Medical Reasoning
Main
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
THE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
INSTITUTE REPORT
Global Trends in R&D 2025
READ MORE
EMEA Insights
IQVIA thought leadership with a focus on EMEA.
Learn more
WHITE PAPER
DCTs Deliver Big ROI
LEARN MORE
OBESITY
Outlook for Obesity in 2026: From Consolidation to Acceleration
LEARN MORE
Main
WHO WE ARE
Our Story Our Impact Commitment to Global Health Code of Conduct Sustainability Privacy Executive Leadership
NEWS & RESOURCES
Newsroom Events & Webinars Industry Analyst Reports COVID-19 Resources Our Locations
Investor Relations
Quarterly Results Press Releases Events Governance Documents Investor FAQs
INVESTOR RELATIONS
Visit our investor relations site for more information.
LEARN MORE
Main
IQVIA Careers
Overview Our Company Culture Benefits Life at IQVIA Blog
Featured Careers
Clinical Research Technology & Analytics Consulting Interns Clinical Research Associates AI & Machine Learning
Stay Connected
Global Talent Network IQVIA Alumni Network View Open Roles
WE'RE HIRING
At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLES
Search
Publication
Closing the Digital Gap: Paid Media's Essential Role in Your Omnichannel Strategy​
Feb 02, 2026
  • Library
  • Closing the Digital Gap: Paid Media's Essential Role in Your Omnichannel Strategy​
Pharmaphorum
Read Article
In this article by Pharmaphorum, IQVIA expert Yannick LaFortune discusses how brands that embrace paid media within omnichannel strategies for HCP engagement can transform fragmented touchpoints into seamless journeys.

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