The obesity market is reshaping the pharmaceutical industry at an unprecedented pace. In this two-part Med Ad Views podcast series, IQVIA thought leaders Sarah Rickwood and Natalie Harb join host Joshua Slatko to explore the forces driving the explosive growth of weight management therapies, the companies best positioned for success, evolving patient access challenges, and projections for the market's future through 2030. They also examine the obesity innovation pipeline, strategies for brand differentiation as competition intensifies, and the growing role of AI in commercial excellence, customer engagement, and product launches. Gain expert insights into one of pharma's most transformative market opportunities and the trends that will define its next chapter.

Link to Part I: Med Ad Views Episode 09: The modern marvel of the obesity market, ananalysis from IQVIA (Part I)

Link to Part II: Med Ad Views Episode 10: The modern marvel of the obesity market, an analysis from IQVIA (Part 2)