Case Study
Using In-depth Oncology Market Insights to Build Successful and Dynamic Launch Plans
IQVIA Oncology Link
Feb 03, 2023

Find out how IQVIA Analytics Link supported a customer to create successful strategic plans for development using comprehensive data and analytics.

The oncology market is vast and complex, largely owing to the dynamic use of products across multiple disciplines and indications. A customer strived to further their understanding of their competitors and which indications their product is being used for. The customer needed well-established insights into their competitors’ market landscape to inform their own strategy development and launch planning. They needed to be able to visualize, understand and predict variability of market environments by country, as well as identify dynamic trends in patient populations and treatment options. However, the task of analyzing dynamic market environments can be time consuming and complex and requires extensive resourcing.

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