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Americas
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
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Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
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"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLESCase Study
Enhancing Physician Segmentation and Targeting with a Patient-Centric Approach
See how a large pharma client leveraged IQVIA’s solution for HCP segmentation to evolve targeting in a niche diabetic sub-population
Apr 10, 2025
Discover how a large pharma client leveraged IQVIA’s solution for HCP segmentation to enhance targeting in a niche diabetic sub-population.
Situation and Challenge:
- The client aimed to increase adoption of their medical device by specifically targeting a niche sub-population.
- Traditional segmentation based on prescription volumes was insufficient, as it did not identify the sub-segment of patients on specific regimens of interest.
- To address this, the client sought to transition to a patient-centric method of physician segmentation, allowing them to focus on key physicians and practices treating the highest number of patients eligible for their device.
Solution:
- IQVIA deployed its Physician Targeting solution, leveraging advanced patient analytics applied to real-world data to find the right patients based on their treatment profile and map them to their physicians.
Key Benefits:
- More precise identification of the most relevant physicians, with over a 50% shift in physician rankings compared to traditional prescription volume-based targeting.
- Prioritized physician targets more effectively, allowing the client to mobilize their sales force for outreach activities that reached 95% of the target population through the highest value physicians.
Download the case study to see our client's results and how you can optimize your own commercialization efforts.
Have questions? Want a demonstration?
We'd love to show you how AI and Machine Learning can help you find the right patients, the right HCPs, and develop patient journey insights with precision and speed.
Just send us a message and we'll connect you to a dedicated expert who you can give you a demonstration, customized to your goals and needs.
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AI-Driven HCP & Patient Profiling- Commercial
Quickly identify opportunity patients and easily discover high value physicians
Health Data Apps & AI
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