Case Study
Digital Promotion Hub for High-Equity Established Brands
Driving efficiency and reach across European markets
Jul 30, 2025
A leading global pharmaceutical company, managing a large portfolio of high-equity primary care brands, faced the challenge of maintaining commercial performance while improving operational efficiency. With a broad Healthcare Professional (HCP) audience to engage across multiple countries, the company sought a scalable solution that could support both regional and local promotional needs.
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