Article
Tracking the evolution: Data-driven insights in the maturing obesity treatment landscape
Aug 11, 2025
This industry article as featured in PharmaLive and authored by IQVIA experts Sarah Rickwood, VP, EMEA Thought Leadership, and Natalie Harb, VP, Global Commercial Solutions, Global Launch Excellence explores how data-driven insights, real-world evidence, and social listening are reshaping the obesity treatment landscape, with emerging therapies like Wegovy and Zepbound driving a shift toward personalized, long-term care strategies.

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