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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Americas
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Americas
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Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Harness the power to transform clinical development
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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
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"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLESArticle
Revolutionizing Personalized Medicine: How IRT Platforms are Transforming Cell and Gene Therapy Trials
Published on PharmaPhorum by Cara Woodruff, Director of Product Management, IQVIA IRT
May 07, 2025
This article delves into the transformative impact of Interactive Response Technology (IRT) platforms on cell and gene therapy (CGT) trials. It highlights the unique logistical challenges of CGT trials, where each treatment is tailored to individual patients, requiring meticulous tracking and management throughout the supply chain. IRT platforms offer comprehensive solutions by adapting to specific trial requirements, ensuring precise tracking, temperature control, and real-time status monitoring.
The article emphasizes the importance of a consultative partnership approach between sponsors and technology providers to navigate the complexities of CGT trials successfully. It also discusses the critical role of data integrity and regulatory compliance in maintaining trial validity. As the field of gene therapy evolves, IRT platforms continue to innovate, supporting the advancement of personalized medicine and bringing revolutionary treatments to patients safely and efficiently.
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Case Study
Using IRT data to automate and optimize clinical supply
Save upwards of $20,000 a month through automated supply optimization
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IRT eCOA
Improve study quality, accelerate decision making and reduce site and sponsor burden by harnessing the power of IQVIA’s integrated Interactive Response Technology (IRT) and electronic Clinical Outcome Assessment (eCOA) solution.
Interactive Response Technology
Power your decentralized trial with an agile randomization and trial supply management solution that supports supply flexibility and optimization as well as adaptable direct to patient options.