Webinar
AI is changing HCP Behavior! A “Burning Platform” Opportunity to Evolve Scientific Exchange?
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October 16, 2026

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10:00am - 11:00am

(GMT-04:00)

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Description

HCPs and KOLs are not waiting for Medical Affairs to catch up—they are already using AI to research, triage, and form opinions faster than traditional scientific exchange can keep pace. New data reveals just how far this shift has gone, and the potential implications for field medical teams, scientific communications teams, and other Medical Affairs functions.

Join industry leaders in Medical Affairs as they unpack what the data means in practice: where the function is exposed, where it has an edge that no AI tool or large language model can replicate, and what needs to change now to remain indispensable to the HCPs it serves.

Learning Objectives

  • Learn how to adapt scientific exchange as HCP behaviors shift toward AI-enabled information consumption.
  • Explore new capabilities, tools, and processes needed to operate in an AI-enabled environment.
  • Examine ways to integrate AI into scientific engagement workflows while maintaining scientific integrity.

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