Obesity trials continue to test sponsors at every stage of execution. Recruitment is becoming more complex as protocols target narrower patient populations with multiple comorbidities, while retention suffers when trial demands collide with the realities of daily life. At the same time, sites already under significant pressure are often left to manage engagement strategies that were never designed to work within real site workflows. While patient centricity is widely discussed, sponsors are now asking for scalable, repeatable approaches that deliver measurable results.

The reality is that trial success is won or lost at the site. Patients decide whether to enroll and stay based on what is feasible and meaningful to them, and sites are the first to feel friction when patient‑centric strategies fail to translate into execution. Despite growing investment in patient insights, many sponsors still struggle to turn those insights into practical action where it matters most.

In this webinar, IQVIA experts will show how patient‑informed strategies can be operationalized in obesity trials an area facing intense recruitment and retention pressure today. Grounded in representative patient and site insights, including behavioral science, we will demonstrate how understanding the lived experience of people with obesity can be translated into a practical Patient Engagement Plan that supports recruitment, engagement, and retention without adding burden to sites.

Critically, strategy alone is not enough. Execution happens at the site. That’s why this session connects patient engagement planning to delivery through a curated ecosystem combining centralized recruitment, a ready‑to‑activate obesity site network, and dietitian‑enabled lifestyle support that patients and sites prefer.

Attendees will see how aligning patient insights with site realities can accelerate startup, streamline recruitment, improve retention, and create a more sustainable operating model. Anchored by IQVIA proof points and site performance outcomes, this session offers a repeatable, site‑tested framework that sponsors can apply to upcoming obesity protocols, rescue scenarios, and other therapeutic areas facing similar challenges.

Five key take-aways

• Learn how obesity patient insights are being applied at protocol design and are being translated into a practical Patient Engagement Plans that informs recruitment, engagement, and retention—without adding burden to sites or study teams.
• Understand how misaligned engagement strategies create downstream site challenges, and how integrating site perspectives early improves execution, consistency, and outcomes.
• Explore how a curated network of ready to activate obesity sites enables faster startup, more efficient recruitment, and better patient support—grounded in real site preferences.
• See how lifestyle support services from patient-enabled to patient preferred support models strengthen adherence and retention across increasingly complex obesity protocols.
• Take away a scalable, site tested framework that sponsors can apply to future obesity studies and adapt for other therapeutic areas facing similar recruitment and retention pressures.

For more information and to register, click here.

Speakers:

Kerry Gorman
Head, NA Strategic Site Solutions, Patient and Site Centric Solutions
IQVIA

Ana-Marija Gjurovic Culibrk
Senior Strategic Planning Director, Patient and Site Centric Solutions
IQVIA

Cassidy Waggonner
Manager Patient Recruitment, Patient and Site Centric Solutions
IQVIA