Join us for a high-impact session exploring how Medical Science Liaisons (MSLs) are transforming healthcare professional (HCP) engagement—from early asset development to commercialization.

The webinar opens with a strategic overview of the MSL function, grounded in current customer data and market trends. A panel of experts will then examine how leading organizations are enabling MSLs through:

• Deep scientific expertise and therapeutic knowledge.
• AI-powered communication platforms.
• Insight-led engagement strategies.
• Performance-driven recruitment and training.

The session concludes with a real-world perspective from an international MSL, offering tangible insights into the evolving value and impact of the role across global markets.

Whether you're leading brand strategy, overseeing medical affairs, or driving commercial innovation, this session will offer actionable insights to elevate your engagement model.

What you’ll learn:

• The Strategic Value of MSLs - Understand how Medical Science Liaisons (MSLs) are becoming central to HCP engagement strategies supported by real-world customer data and evolving market dynamics.
• Empowerment through Innovation - Explore how leading organizations are enabling MSLs through deep scientific expertise, AI-enhanced communication, insight-led engagement, and performance-focused recruitment and training.
• Global Perspective in Action - Gain practical insights from an international IQVIA MSL, connecting strategic concepts with lived experience to illustrate the real-world impact of the role across global market.

Watch now to discover how MSLs are driving strategic value across brand management, medical affairs, and commercial operations.