Webinar
Social Media: Understanding the Pharma Brand Narrative Online & Those Shaping It​
calendar

September 23, 2025

Calendar
clock

10:00am - 11:00am

GMT-04:00

Register

View all IQVIA events

Social media plays a pivotal role in influencing pharmaceutical brand narratives, managing the online reputation of brands, and engaging stakeholders. Patients, physicians, digital opinion leaders, and other healthcare stakeholders contribute significantly to online healthcare discussions that shape public perception and trust in pharmaceutical brands. Unbiased and unsolicited social media conversations are crucial in influencing individual treatment decisions, drug adoption, designing patient support programs, and informing the design of clinical studies. Understanding these dynamics is critical for brands seeking to engage effectively in this ecosystem.

This webinar will focus on three core areas:

  • Impact of patient voice and physician influence – The digital activity of patients and physicians reveals vital insights about various disease areas. Patients share experiences related to their disease journeys, the impact of symptoms on quality of life, disease burden, and unmet needs. On the other hand, physicians create disease awareness, discuss opinions on therapies, and support patients through educational content. We’ll explore how healthcare professionals’ activities and patient voice contribute to shaping pharma narratives and engagement strategies thereby impacting prescribing behaviours and drug adoption.
  • Online Discourse & Its Effects on Treatment Uptake & Adherence – Patients and physicians interact across various digital platforms, influencing treatment decisions, clinical outcomes, and brand perception. This session will explore how social media can drive valuable insights for product adoption, patient support programs, and treatment preferences.
  • Understanding the Digital Ecosystem – To fully leverage social media intelligence, pharmaceutical brands must navigate digital spaces effectively by monitoring conversations, engaging with influential voices, and optimizing brand positioning. This session will explain how brands can better understand and engage within these spaces, ensuring their presence aligns with both commercial and patient needs.

Join us to explore how digital conversations are shaping the future of pharmaceutical engagement and how brands can use actionable insights to refine their strategies.

Related solutions

Contact Us