Discover actionable brand insights at the intersection of market research and advanced analytics.
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VIEW ROLESSocial media plays a pivotal role in influencing pharmaceutical brand narratives, managing the online reputation of brands, and engaging stakeholders. Patients, physicians, digital opinion leaders, and other healthcare stakeholders contribute significantly to online healthcare discussions that shape public perception and trust in pharmaceutical brands. Unbiased and unsolicited social media conversations are crucial in influencing individual treatment decisions, drug adoption, designing patient support programs, and informing the design of clinical studies. Understanding these dynamics is critical for brands seeking to engage effectively in this ecosystem.
This webinar will focus on three core areas:
Join us to explore how digital conversations are shaping the future of pharmaceutical engagement and how brands can use actionable insights to refine their strategies.
Discover actionable brand insights at the intersection of market research and advanced analytics.
IQVIA Social Media Intelligence utilizes a blend of an AI-based patient intelligence platform and human ingenuity to conduct in-depth social listening and social media monitoring for the life sciences industry.