Webinar
The Scientific Risks of Commoditizing eCOA: Safeguarding Data Integrity in a Tech-Driven Era
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September 30, 2025

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11:00am - 12:00pm

(GMT-04:00)

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As the adoption of electronic Clinical Outcome Assessments (eCOA) accelerates across the clinical research landscape, the push for scalable, off-the-shelf solutions has introduced new risks—chief among them, the erosion of scientific rigor. Join us for a critical conversation on how commoditization threatens the foundational principles of eCOA and what can be done to preserve its scientific integrity.

In this webinar, experts from IQVIA’s Patient Centered Solutions and Clinical Technology teams will explore:

  • The evolution of eCOA and the behavioral science that shaped its early design
  • How rapid technological advancement has outpaced scientific oversight
  • Real-world consequences of underpowered or misaligned eCOA implementations
  • IQVIA’s science-forward approach to eCOA design, combining clinical, behavioral, and technological expertise

Whether you're a clinical operations leader, data scientist, or digital health strategist, this session will equip you with the insights needed to ensure your eCOA strategy delivers both operational efficiency and scientific validity.

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