Webinar
Harnessing the Power of AI for Medical Affairs
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September 16, 2025

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10:00am - 11:00am

(GMT-04:00)

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AI is reshaping medical affairs by accelerating evidence generation, streamlining strategic decisions, and unlocking insights from real-world data faster and more effectively than ever before.

In this webinar, we’ll explore how you can apply AI across medical affairs—from literature review and evidence generation to strategic planning and competitive intelligence. We’ll also address the essential role of expert validation and privacy safeguards in building trust and ensuring compliance.

Join Niamh McGuinness, PhD, Director of Pharma Solutions with IQVIA’s Applied AI Science team, for a live presentation and Q&A.

Key learnings:

  • How responsible use of AI can help you cut through data volume and complexity, boost operational efficiency, and help achieve higher ROI in medical affairs.
  • How to choose the “right tool or combination of tools for the task,” understanding that not all AI solutions are created equal.
  • How to successfully adopt AI solutions with continuous monitoring, expert involvement, and robust frameworks.
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