Webinar
IQVIA Launch Connector: Unlocking data-driven success with IQVIA solutions
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October 9, 2025

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10:00am - 11:00am

(GMT-04:00)

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Over $200 billion in global pharmaceutical revenue is at risk from loss of exclusivity by 2030. To bridge this gap and sustain growth, pharmaceutical companies must deliver an unprecedented number of launches — each with consistently strong performance.

To succeed, companies need access to dynamic, real-time insights that reflect the evolving launch landscape—empowering faster, more informed decisions across strategy, execution, and performance optimization.

Join us in our launch excellence web-series to discover the IQVIA Launch Connector, a dynamic, inter-connected framework to achieve launch success based on IQVIA's experience spanning three decades and over 5,000 supported launches.

In this session, we’ll explore the core components of IQVIA Launch Connector that drive insight-led, agile, and successful launch preparation, such as:

  • Launch Success Encyclopedia - a dynamic launch archive that uniquely provides the evidence-based insights needed to design a successful launch strategy. The Launch Success Encyclopedia is fuelled by IQVIA's industry-leading data assets combined with our clinical, commercial, analytics and primary research expertise and serves as the nucleus of Launch Connector.
  • Launch Archetyping - A structured, data-driven approach developed by IQVIA’s Launch Center of Excellence. Early alignment on archetypes ensures strategic clarity and enables consistent planning, evaluation, and success metrics.
  • Launch Success Predictors – in the modern launch environment, the launch window is more difficult to navigate than ever before. Utilizing the IQVIA Launch Success 2.0 approach – Acquire. Optimize. Grow, learn how brand teams can use emerging technology, including AI, to identify and prioritize predictors of launch success.

From this webinar you will learn:

1. The Core Drivers of Launch Success
Learn foundational success factors that define launch excellence—and how IQVIA’s Launch Connector empowers teams to plan and execute with precision from planning to post-launch.

2. Turning Past Performance into Future Success
Understand the value of analyzing historical launch data to uncover strategic insights and predictive indicators that shape smarter, more successful launches.

3. Your Launch Archetype: What It Means and Why It Matters
Explore different launch archetypes and how identifying yours can guide tailored strategies that align with your market, product, and organizational goals.

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