Webinar
Powering launch success through next-generation digital patient engagement
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May 22, 2025

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10:00am - 11:00am

(GMT-04:00)

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Join us in our launch webinar series, where we will explore how global pharmaceutical companies can achieve launch success by leveraging next-generation digital tools and services to create patient-centric support programs for improved health outcomes and overall experience for patients and caregivers.

In this session, we will review effective digital strategies on how to collect reliable patient experience data and how to utilize this data to generate unique insights and measure impact for improved outcomes and patient experience. The session will focus on understanding digital patient experience and behaviours as critical to driving early patient engagement, treat patients holistically, optimize the patient-caregiver relationship and improve overall brand perception; all key components of an effective launch.

From this webinar you will:

1. Discover how leveraging patient experience data and digital health technologies can support and measure patient engagement and create personalized experiences for each patient.

2. Learn how integrating disciplines of consumer and digital health with behavioural and measurement science can enable next generation patient support programs and position your organization for success.

3. Understand the importance of collecting patient experience data, and making data-driven decisions on patient care, tapping into validated instruments and benchmarks to drive outcomes.

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