As the role of Medical Affairs continues to evolve, leaders and teams are transforming into strategic partners, navigating a significant amount of scientific information in an increasingly complex environment. At the same time, these teams are under increasing pressure to demonstrate measurable value, both internally and externally.

Our presenters will explore the opportunities and challenges that arise with the increasing impact of Medical Affairs and propose a framework for measuring and conveying value.

Webinar attendees will be able to:

• Identify potential purposes of measuring impact
• Recognize various metric dimensions that contribute to impact
• Describe a data-driven approach to addressing questions of impact