IQVIA’s Launch Excellence research has analysed 1,000+ new medical entity launches over the last 16 years and published the key learnings across eight white papers.

The analyses reveal the key challenges faced by launch teams post-pandemic and highlight the increasingly critical role that Medical Affairs can play in launch preparation.

As published in the new white paper "In Pursuit of Medical Launch Excellence: Lessons from IQVIA's Launch Excellence research", this webinar will explore how Medical Affairs can take the lead in collaboration with the cross-functional team to overcome key launch challenges to drive launch success.

Why you should attend: 

• Discover the major challenges to achieving launch excellence.
• Understand the critical role that Medical Affairs plays in overcoming these challenges to drive launch excellence.
• Learn from real-world case studies: see how launches have set themselves up for success and the key factors influencing launch trajectories.

Join us for this dynamic webinar as our experts take you on a deep dive into how medical affairs can make or break launch success.