It’s important for life sciences and other medical organizations to be empowered to make certain information available to HCPs only. Because of this, reliably validating the identity of users of medical websites and mobile apps is crucial to ensuring compliance with regional and local data privacy regulations. An added benefit of implementing these identification measures is that choosing the right partner can also enable a 360-degee view of the HCP profiles, offering deeper insights into their activity and preferences. This allows life-sciences companies and medical publishers to target HCP users more effectively with adapted content and communication, improving engagement.

Today, identifying healthcare professionals and analyzing their activity on websites and mobile applications presents 2 main challenges:

• Standard authentication solutions require healthcare professionals to follow long and tedious registration processes, which they frequently abandon.
• Third-party cookies will soon be phased out, which will make it much more complex to identify and analyze user activity.

The IQVIA HealthCare Authenticator was purpose-built to address these two challenges. In this discussion and live demo, Olivier Cadou will explain how this solution enables HCP-facing apps and web-portals to seamlessly implement true single sign-on (SSO) and identity verification through integration with one of the world’s largest and most accurate sources of HCP reference data, OneKey.

Register today to find out more.

Speaker:

Olivier Cadou
Global Head of Omnichannel, IQVIA