Event/Webinar

Patient Centricity in Design

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Empathy is the core of patient-centered clinical study design. Empathizing with the people who are within the context of your protocol design begins with understanding how they think and feel. This webinar discusses the impact of patient-centricity on design and how design analytics can be applied to drive engagement.

Combining data with the patient perspective provides a holistic view of patient decision-making criteria. This patient perspective can then be applied to optimize such things as diversity and inclusion, study procedures and how endpoints are captured. With patients included as a key element study design, reduced budgets, fewer deviations and faster cycle times can be realized.

Speaker:

Ivan Petrov
Associate Design Analytics Director

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