In the ever-changing healthcare landscape, effective omnichannel engagement has become the cornerstone for life sciences organizations to connect with healthcare professionals (HCPs) like never before. Today, it's not just about traditional outreach; it's about harnessing the immense influence of digital platforms and channels within the HCP network, strategically tapping into this goldmine to drive brand success.
By understanding HCPs digital behavior, Pharma marketers will be better prepared to make strategic channel investment decisions to reach HCPs on the digital platforms they are already engaged with.
Sofia Malay
Global, Associate Offering Management Director, IQVIA
Lucia Railean
Customer Success Director, OneKey, IQVIA
Provider Reference Data Network. Customers expect agile, highly personalized engagement
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