

A renewed interest in clinical research has encouraged the pharma industry to look to strategies that drive trial awareness and participation. First, we must begin to understand the motivations that drive engagement and recruitment of study participants towards trial enrollment. Then, using those motivations to shape intentional patient engagement strategies, the trial transforms from the generic one-size-fits-all experience into an agile adaptable individual patient journey that reflect the community of the patients impacted by illness.
During this webinar, IQVIA experts highlight the services and technologies needed to engage the community of patients without compromise, with greater patient empathy, increased site support, and a more personalized trial experience.