With changing healthcare dynamics and technology reshaping the healthcare experience, the patient is firmly center stage on the care continuum. Patients have transitioned from being decision followers to decision influencers. The pandemic has resulted in a paradigm shift which has empowered patients in the decision making about their disease and its treatment. With this ongoing metamorphosis, pharma companies need to understand how to effectively use patient journey as a tool to develop and improve patient engagement strategies. Ultimately improvements in the patient experience and removal of barriers in the journey will improve health outcomes.
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