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In the last 10 years, an explosion of real-world data has revolutionized the ability for pharmaceutical companies to understand the market for their products. If used correctly, 'Big Data' can be used to build commercial forecasts of unprecedented fidelity and accuracy. But constructing Big Data-enabled forecasts will require a new generation of tools as well as new approaches to forecasting. We examine how new forecasting technologies and workflows enable forecasters to manage the data dump and build forecasts that are more accurate and real-time while considering more factors.
Three Key Takeaways:
Rick Johnston, Senior Principal Consulting, IQVIA
David Wolter, Vice President Consulting, IQVIA