Market Pricing Dynamics for the Machine Learning Age
March 26, 2020
11:00AM - 12:00PM (GMT-05:00) Eastern Standard Time

Tracking and forecasting market and competitor pricing is a strategic necessity in the life sciences today; however, analyzing pricing trends across products is not always straightforward. Downloading the data may be easy, but extracting patterns and actionable insights around pricing, volume and sales can be difficult.

In this webinar, we'll discuss how machine learning is revolutionizing pricing and market analysis. We will show how forecasters can simplify the steps to go from analysis to key insights, such as identifying the drivers behind price changes. We'll discuss how these algorithms are helping analysts produce a more sensitive and nuanced understanding of the market, and show how leading organizations are automating the process of making these analytics visible company-wide.

Key Take-aways

  • How machine learning can enable more sophisticated market pricing analyses, such as prediction of future prices, volumes and revenues or identification of key drivers of pricing changes
  • Methods for ensuring 'apples to apples' comparisons that allow for different pack sizes, dosing options, or loading doses
  • Machine learning techniques for finding other 'similar' products and using those historical analogues to understand the market potential for your product


David Wolter, MBA
VP Consulting, IQVIA

Rick Johnston, Ph.D.
Senior Software Solutions Lead, IQVIA

Contact Us
Contact Us
Contact Us

Email Us

Get in touch today to discover the right solutions for you.

Call Us

We are pleased to speak with you during our standard business hours.

U.S. Toll-Free only
+1 866 267 4479

For international call please find a number in our toll-free list.

Media Inquiries

Please use this form to reach out to our media team with inquiries. Thank you.