Event  |  Industry

Digital Pharma East

October 16, 2018  -  October 18, 2018

Pennsylvania Convention Center Philadelphia, PA (View map)


The 12th Annual Digital Pharma East event can aid you to realize the potential of digital health for the future of your business. Join the IQVIA social team to discuss the new themes for 2018.

  • Digital transformation as an enterprise-wide commitment to your evolved customer
  • Aligning innovation with business objectives
  • Connecting the disconnect between Marketing and Sales: Using Cross-Channel, Content and Data to inform the Customer Experience
  • From Digital Analytics to the Digital ROIs AND linking Digital Analytics with traditional non-Digital Analytics
  • Digital Therapeutics/Beyond the Pill/ Investing in the space vs. designing new models to make that work at a practical level
  • Multichannel engagement and the new model that combines online and offline channels in a way that generates real results