RWE & Medical Affairs Population & Treatment Profiling
Understand unmet needs
IQVIA has a set of powerful tools to help Medical Affairs teams quickly develop and share insights, and lead important conversations about patient care and treatment effectiveness.
Population Characterization is a powerful tool that helps RWE & Medical Affairs teams develop a sound medical strategy based on a deep understanding of specific disease areas and unmet needs, leading to improved patient care.
Treatment Characterization is ideal for mapping pathway journeys across complex cohorts. Leveraging the OMOP common data model you can harmonize disparate data formats and content from different countries, healthcare settings and data capture modalities.
Contact us to see how you can quickly get the answers you need.
