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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Impacting People's Lives
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
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Análisis del mercado farmacéutico con efecto del COVID-19 - Semana 38
Sep 30, 2020
El mercado farmacéutico total se ha ido contrayendo desde finales de abril de forma sostenida, si bien se observan signos de recuperación.
- Esta semana, pese a presentar un decrecimiento del -3% en valores en comparación a 2019, en el acumulado del año el mercado consigue un crecimiento del 0,5%, guiado principalmente por el segmento de medicamentos de prescripción.
- En particular, tanto el mercado de medicamentos como el de Consumer Health, consiguen un balance casi plano en el acumulado del año 2020 frente al del año pasado, con crecimientos en valores del 0,8% y del -0,3% respectivamente. Los decrecimientos que se observan en el acumulado desde la semana 33 o inicio de la segunda oleada frente al acumulado del periodo de transición, son menores, lo cual es también signo de esta ligera recuperación.
- La actividad total en la farmacia ha variado mucho desde el inicio de la COVID-19, si bien parece que durante las últimas semanas se ha recuperado la normalidad en cuanto a la afluencia de personas. Si bien el número medio de tickets se mantiene respecto a valores de 2019, el valor del ticket medio sigue presentando crecimientos de un 6% en comparación a la misma semana del año pasado, motivado especialmente por las mascarillas y geles hidroalcohólicos que desde este año acompañan al resto de productos de nuestra cesta.
- En el mercado de prescripción, mientras que las clases de aparato digestivo y metabólico, sistema nervioso y sistema cardiovascular, presentan crecimientos a YTD, aparato respiratorio y sistema locomotor presentan decrecimientos de -4,3% y del -7,7% respectivamente, como viene siendo habitual en este informe desde el inicio de la desescalada. Además de estas clases, destaca la caída de los antibióticos (-20,5%) y las vacunas (-12,0%).
- La situación para Consumer Health es similar a la del mercado de prescripción. En particular, esta semana los valores 2020 para CH se sitúan por debajo de los del año pasado de nuevo (-5,1%) impidiendo lograr un crecimiento en el acumulado YTD (-0,3%). A día de hoy, PAC es la categoría que más crece (4,7% YTD 2020 vs. 2019) y PEC la más perjudicada (-3,5% YTD 2020 vs. 2019). Es importante mencionar que, con el objetivo de comparar las tendencias de los mercados tal y como los conocemos, se han excluido los productos de mascarillas, geles hidroalcohólicos y guantes procedentes de fabricantes que no operan en España.
- Las clases más afectadas por la pandemia, tanto en el mercado de prescripción como en el mercado de Consumer Health, son las que se relacionan bien con el verano tan atípico que hemos vivido (productos propios de la estación y de vacaciones como los solares, los antidiarreicos, repelentes, etc.), bien con las medidas de distanciamiento social y los pocos contagios (por ejemplo, los antiparasitarios de pelo o los anticatarrales / antigripales) o bien por los cambios y restricciones en el punto de venta, los cuales afectan especialmente a la venta por impulso y a los productos más premium (belleza facial mujer).