AI Isn’t the Product: Why Value Creation Must Come First

Artificial intelligence is everywhere—promising breakthroughs, efficiency, and innovation. But here’s the truth I’ve learned: AI isn’t the product—value is. Too often, I see organizations chasing AI for the sake of being “innovative,” only to fall into the shiny object trap. Technology without a clear business purpose rarely delivers meaningful results.

Avoiding the Shiny Object Trap

It’s easy to get caught up in the excitement of AI. From predictive analytics to generative models, the possibilities seem endless. But if we don’t start with a defined business problem and a measurable outcome, AI initiatives risk becoming expensive experiments rather than strategic investments.

Start With Business Value

Whenever I evaluate an AI project, I ask three questions:

What problem are we solving?
How will this solution create measurable impact?
Does it align with our strategic priorities?

Anchoring AI initiatives in business objectives—whether improving operational efficiency, enhancing customer experience, or reducing risk—is the only way to ensure technology delivers real value.

AI as an Enabler, Not the Destination

I believe AI should never be treated as a standalone product. It’s a tool—a powerful one—that must integrate seamlessly into workflows and decision-making processes. This approach ensures scalability, sustainability, and long-term ROI.

Practical Steps I Recommend

Define Clear Use Cases: Focus on high-impact areas where AI can drive measurable outcomes.
Measure Success: Tie KPIs to business objectives, not just technical performance.
Invest in Change Management: Technology alone won’t transform your organization—people and processes must evolve too.

If you’re ready to move beyond the hype and unlock real value from AI, let’s connect.
Together, we can build strategies that align technology with your business goals.
SafetyPV@IQVIA.com

Read the full article for Forbes Tech Council

Safety Suite

IQVIA Safety Suite is a pharmaceutical compliance solution that combines cutting-edge technology with unparalleled industry expertise.

Avoiding the Shiny Object Trap

Start With Business Value

AI as an Enabler, Not the Destination

Practical Steps I Recommend

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