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Matthew Hackenberg, BSN, RN, Associate Principal, AI for Healthcare & MedTech, IQVIA Real World Solutions
Nov 07, 2025

When you land on a sample web page or open an email template and see content beginning with "lorem ipsum," the page creator placed that apparent gibberish there on purpose.

Why scrambled text? That's exactly the point. By using text that's unreadable but maintains the general pattern of regular writing — including normal word length, spacing, and punctuation — designers can focus on the visual elements of a layout without the actual content getting in the way. The pseudo-Latin appearance gives it a natural feel while ensuring it won't distract from the design itself.

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