IQVIA is using vast quantities of data in powerful new ways. See how we can help you tap into information from past trials, patient reported outcomes and other sources to accelerate your research.


When you land on a sample web page or open an email template and see content beginning with "lorem ipsum," the page creator placed that apparent gibberish there on purpose.
Why scrambled text? That's exactly the point. By using text that's unreadable but maintains the general pattern of regular writing — including normal word length, spacing, and punctuation — designers can focus on the visual elements of a layout without the actual content getting in the way. The pseudo-Latin appearance gives it a natural feel while ensuring it won't distract from the design itself.
IQVIA is using vast quantities of data in powerful new ways. See how we can help you tap into information from past trials, patient reported outcomes and other sources to accelerate your research.