As digital touchpoints multiply and data becomes more fragmented, understanding how to meaningfully engage healthcare professionals (HCPs) has never been more essential—or more challenging. That’s why, in our latest Health Data Passport Webinar, we brought together a panel of global experts to explore one essential question:

How can we better identify, understand, and engage the right HCPs at the right time?

What followed was a dynamic, cross-regional conversation that surfaced the real-world challenges of HCP engagement—and the innovative, AI-powered solutions that are helping overcome them.

Challenge 1: Access to Physicians

Physicians are busier than ever. Between packed schedules and information overload, gaining access to them—and making that access meaningful—is a growing challenge.

Brian Hannah (USA) noted, "Physicians may receive seven messages a day from a single vendor. Multiply that across pharma, payers, and systems, and you’re looking at hundreds of messages daily."

The solution? IQVIA’s HCP Targeting and Segmentation solution leverages Real World Data and advanced analytics to identify and segment HCPs based on prescribing behavior, patient mix, and engagement preferences. It enables commercial and medical teams to tailor outreach strategies that resonate with each HCP’s unique profile.

Challenge 2: Volume of Information

The explosion of digital channels post-COVID has made it easier to reach HCPs—but harder to be heard. With inboxes overflowing and attention spans shrinking, the key is not just more communication, but smarter communication.

Mercury Williams (USA) noted, "It’s not just about sending messages—it’s about sending the right message at the right time."

The solution? IQVIA’s AI-Driven HCP and Patient Profiling solution combines predictive analytics with real-time data to identify patients likely to need treatment changes—and the HCPs treating them. Integrated alerts notify field teams when and how to engage, ensuring timely, relevant, and impactful interactions.

Challenge 3: Speed to Access Data

Speed matters. But the journey from data generation to actionable insight is often slow and fragmented.

Brad Millson (Canada) noted, "From provider to aggregator to client to field—it can take weeks. Accelerating this timeline is critical to engaging HCPs before key therapy decisions are made."

The solution? IQVIA’s integrated alert systems and predictive models help clients engage HCPs before key decisions are made, not after.

Challenge 4: Identifying the Right HCPs

Traditional segmentation based on prescription volume alone no longer cuts it. With treatments now spanning multiple indications, understanding the patient context behind each prescription is essential.

Anindya Banerjee (USA) noted, "GLP-1s are prescribed for both diabetes and weight management. Without the patient context, you can’t tell which indication the HCP is treating."

The solution? IQVIA’s HCP Targeting and Segmentation solution enables smarter segmentation and more effective outreach by integrating diverse datasets to identify high-priority patients—and the HCPs treating them.

Challenge 5: Engaging Multiple Professionals

Today’s care models are multidisciplinary. Nurses, pharmacists, and physiotherapists all play a role in treatment decisions.

Cristhiane Neves Gennaro (Brazil) noted, "You still need some manual work to validate and train new professionals. But technology can help identify and support them earlier in their careers."

The solution? IQVIA’s solutions leverage technology to identify and support multidisciplinary professionals, ensuring they are included in the healthcare funnel.

Challenge 6: Precision in HCP Targeting

In specialty markets, opportunity patients are defined by more than claims data.

Charles Rink (UK) noted, "AI/ML models that integrate diverse datasets can help identify high-priority patients—and the HCPs treating them."

The solution? IQVIA’s AI-Driven HCP and Patient Profiling solution enables smarter segmentation and more effective outreach by integrating diverse datasets.

Challenge 7: Personalized Messaging

Personalization is no longer optional. But it’s not just about content—it’s about timing, channel, and context.

Ban Tawfik (UK) noted, "Most engagement is still retrospective. We need to move from reactive to proactive by understanding HCP preferences, behaviors, and patient mix."

The solution? IQVIA’s solutions enable personalized, timely messaging by understanding HCP preferences, behaviors, and patient mix.

Challenge 8: Real-Time Engagement

Real-time data is transforming HCP engagement. From prescription claims to digital research behavior, insights can now be actioned within days—or even hours.

Oliver Jeffs (UK) noted, "IQVIA’s integrated alert systems and predictive models help clients engage HCPs before key decisions are made, not after."

The solution? IQVIA’s AI-Driven HCP and Patient Profiling solution combines predictive analytics with real-time data to identify patients likely to need treatment changes—and the HCPs treating them.

From Insight to Action

This webinar made one thing clear: while the challenges of HCP engagement are complex, they are not insurmountable. Around the world, healthcare leaders are leveraging AI, real-world data, and cross-functional collaboration to build smarter, more responsive engagement strategies.

Whether it’s a clinic in Sydney, a hospital in Toronto, or a practice in London, the mission is the same: to engage HCPs more effectively—so they can serve patients more effectively.

Are you ready to transform your HCP engagement strategy? Explore IQVIA’s Smart Targeting, Predictive Analytics, and Real-Time Engagement solutions to get started today.

Let’s reimagine what’s possible in HCP engagement—together, watch the replay now!