-
Americas
-
Asia & Oceania
-
A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
-
Americas
-
Asia & Oceania
-
Europe
-
Middle East & Africa
-
Americas
-
Asia & Oceania
-
Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
-
Research & Development
-
Real World Evidence
-
Commercialization
-
Safety & Regulatory Compliance
-
Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
- Information Partner Services
- Financial Institutions
- Public Health and Government
- Patient Associations
- Payers
- Providers
THERAPEUTIC AREAS
- Cardiovascular
- Cell and Gene Therapy
- Central Nervous System
- GI & Hepatology
- Infectious Diseases and Vaccines
- Oncology
- Pediatrics
- Rare Diseases
- View All
Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MORE
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewResearch & Development Quick Links
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWReal World Evidence Quick Links
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWCommercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWSafety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWTechnology Quick Links
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSTHE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
FEATURED INNOVATIONS
-
IQVIA Connected Intelligence™
-
IQVIA Healthcare-grade AI™
-
Human Data Science Cloud
-
IQVIA Innovation Hub
-
Decentralized Trials
-
Patient Experience powered by Apple
WHO WE ARE
- Our Story
- Our Impact
- Commitment to Public Health
- Code of Conduct
- Environmental Social Governance
- Privacy
- Executive Team
NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
IQVIA Patient Experience Solutions powered by Apple
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
LEARN MOREWORKING AT IQVIA
Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORELIFE AT IQVIA
Careers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE
WE’RE HIRING
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSBlog
How to recruit 40,000 patients in 8 weeks
How IQVIA used real time analytics to generate custom ads that drew thousands of diverse patients to a global vaccine trial.
Sep 27, 2021
If you want to accelerate recruiting, go directly to the source, which in this case is patients. It is a lesson the industry has always known, but recruiting patients during the pandemic underscored just how important an effective direct-to patient recruiting strategy can be when timelines are critical.
Rather than waiting for patients to learn about a trial from their physicians, direct-to-patient recruiting uses ads, articles and social media to engage patients directly and provide a path to participation that can begin as soon as they click on a link. During the pandemic, when pharma companies were under immense pressure to recruit thousands of patients to COVID-19 vaccine and treatment trials, combing these ads with real-time analytics made it possible to attract the right patients quickly, and to manage and monitor diversity throughout the recruiting funnel.
It resulted in some of the fastest and most diverse trial recruiting in recent history.
IQVIA partnered with several large pharma companies to support development of COVID-19 vaccines and treatments, and all of these projects depended on the ability to rapidly attract, vet, and engage patients across key demographics. Along with speed, these recruits had to meet strict diversity requirements set by the government agencies funding these trials and the sponsors who were committed to representing the communities of color that have been hardest hit by the virus.
AI-powered custom recruiting
Sponsors have used ads to attract patients for decades. But these efforts were largely generic and difficult to track. By leveraging artificial intelligence and analytics technologies, we were able to create specific ads for every demographic and customize them in-flight based on market response. This made the direct-to-patient approach far more agile and adaptive, allowing recruitment teams to hone their outreach in real-time for the best results.
For example, IQVIA worked with a large pharma company that needed to recruit more than 40,000 healthy participants to a vaccine trial as quickly as possible. The time to recruit would directly impact their ability to develop a competitive vaccine and get it to market in early 2021.
They also needed the patient population to meet or exceed diversity demographics within the US population – at least 10% African American, 23% LatinX, and 23% over 65.
IQVIA used leading analytics technology and a team of marketing and data experts to craft and test hundreds of ads to ensure they would generate the best possible results.
Each ad featured language and imagery designed to attract specific populations, with different versions deployed in various communities. Once ads were in the market, the recruitment team tracked each design’s impact, monitoring exactly how many people viewed the ad, what percentage of viewers clicked on it, and how response rates broke down by age, gender, and ethnicity. Then they adapted each ad in response to those metrics.
In one example, the team tested two versions of an ad designed to attract younger participants from Black communities. Both ads were nearly identical, featuring a young Black female doctor and a headline about a COVID-19 study enrolling in their area. But each ad ended with a different tagline and link: either “visit our website,” or “see if you qualify.”
The ad with “see if you qualify,” generated a 56% increase in referrals compared to the version with “visit our website.”
It was one of hundreds of multi-variant tests the team conducted during the recruiting phase of this trial. In many cases, something as simple as changing the color or location of a button was found to have a measurable impact on results. Each comparison helped them align designs to specific communities and populations, and to identify changes that would help them meet diversity quotas, and to manage recruiting volume at various sites.
40,000+ new recruits
While most pharma companies conduct AB testing when rolling out recruiting ads, the best results come when recruitment teams use analytics at every stage in the campaign process and dig deep enough into the data to create custom ads that appeal to specific demographics. This process is enabled by IQVIA’s unparalleled access to de-identified healthcare data, which powers patient targeting with greater precision and detail than would otherwise be possible.
That precision enabled the sponsor to recruit more than 40,000 patients in just eight weeks, and to exceed all of its diversity goals. Sponsors are always looking for ways to accelerate recruiting, and to introduce diversity in patient populations. This trial proves that data-driven, direct to patient recruiting, can be a powerful tool for achieving those goals.