OCE Remote Engagement
Engage remotely on your customer’s terms in a flexible, personalized, compliant manner.
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Americas
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Asia & Oceania
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
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- Deutschland
- España
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Research & Development
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Real World Evidence
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Commercialization
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Safety & Regulatory Compliance
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Technologies
LIFE SCIENCE SEGMENTS
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THERAPEUTIC AREAS
- Cardiovascular
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Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewResearch & Development Quick Links
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
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See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
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Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWSafety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
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IQVIA Connected Intelligence™
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IQVIA Healthcare-grade AI™
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Human Data Science Cloud
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IQVIA Innovation Hub
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Decentralized Trials
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Patient Experience powered by Apple
WHO WE ARE
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NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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IQVIA Patient Experience Solutions powered by Apple
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
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Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
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Careers, culture and everything in between. Find out what’s going on right here, right now.
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WE’RE HIRING
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSBlog
Digital Technologies Power Remote HCP Engagements
Jun 19, 2020
As COVID-19 accelerates the adoption of digital solutions, the life sciences industry is challenged to adapt with tactics and tools that facilitate relationship-building with HCPs where, when, and how it’s most strategic.
The key to positive HCP reception is messaging that stands out from the pack combined with targeted delivery that aligns with an HCP preferred communications channel. Pharmaceutical and medical device manufacturers are pressed to create an environment in which their messaging can be optimized.
Building trust through insight-driven engagement
There is a lot to get right, and the stakes are high. Companies need tailored content, channel and frequency of messaging to empower their intended audience, whether that consists of HCPs, HCO representatives or KOLs to make better healthcare decisions.
An omni-channel strategy that incorporates the latest digital technologies platforms is imperative. We need to calibrate frequency and timing of messaging to avoid information overload. With the growing ubiquity of digital communications methods, understanding the communication preferences of targeted HCPs is just as important as getting the messaging right. Consider:
- What medium do they prefer?
- When are they most likely to read a message?
- What message length performs best?
Artificial intelligence (AI) and machine learning (ML) analytics can empower organizations to refine their digital strategies by delivering actionable insights embedded directly into the project and workflow management process.
Improving business efficiencies and enabling compliance
Life sciences companies face escalating uncertainties and cost pressures, such as decreased engagements (including remote interactions) with HCPs, higher R&D investment demands and cuts to price and reimbursement levels – which all lead to shrinking margins. The industry needs digital solutions that unify business processes for HCP/O engagements while enabling a 360-degree view of the customer. Combined with AI analytics, a single platform for engagement management maximizes ROI by:
- Performing real-time cost tracking and cost containment
- Requiring fewer high-cost touchpoints with HCPs while delivering more impactful engagements
- Simplifying a technology ecosystem and reducing IT costs with one engagement platform and
- Diminishing manual burdens across the organization
Orchestrating engagements across the enterprise
HCPs need more support than ever to ensure they know what products to evaluate and how to deliver the best, most efficient care to their patients. But new data and new channels are creating exhaustion and crowding out insights with information overload. At the same time, life sciences companies are seeking virtual strategies that empower them to maximize HCP engagements with fewer budgetary resources.
At IQVIA, we can deliver the tools, technologies and analytics capabilities you need to rise to the challenge, delivering the right insights at the right time. Our experts leverage the industry’s leading technologies to deliver streamlined processes and improved efficiencies that solve your toughest engagement and transparency challenges. From automating and managing the entire HCP/O contracting lifecycle to capturing, collecting, and reporting global spend and planning efficient and compliant HCP meetings and engagements—discover how our solutions can make compliance easier for you.
For more information about IQVIA Commercial Compliance, please email commercialcompliance@iqvia.com or visit our webpage.
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