Case Study
Increasing Therapy Starts Though AI-Powered Precise Patient Identification
In this client case study, AI-powered patient identification increased therapy starts by 27% within just 5 months
Apr 20, 2023

In this healthcare AI case study, IQVIA's leading Real World Data (RWD) assets, artificial intelligence (AI) and machine learning (ML) algorithms provided precise patient identification leading to a 27% increase in therapy starts.

The case study shows how we leverage our renowned ML and AI capabilities to help our healthcare clients rapidly identify the right patients and HCPs, while developing important insights into the patient journey.

Case Study Highlights:

IQVIA’s AI-powered modelling helped produce results like these:

  • 27% increase in therapy starts within just 5 months
  • Precise patient identification leading to improved patient targeting and care
  • Accurate HCP linkage and timely trigger alerts, allowing for efficient deployment of the client’s sales force

How AI and ML Can Accelerate Your Success

In some cases, how AI and ML can help advanced results is a matter of degree and speed – IQVIA’s advanced healthcare analytics platforms speed time to insight by processing patient data in volumes and with a precision beyond any other method. In other cases, AI/ML methods can produce categorically different results, such as identifying “at risk” patients for certain conditions before those conditions are diagnosed.

Accelerating Healthcare Results is What We Do

Interested in how IQVIA AI-powered modeling can dramatically accelerate your results? Ask to speak with an expert in producing AI-powered results. Or see other IQVIA AI case studies showing improvements in patient identification and healthcare provider segmentation.

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We'd love to show you how AI and Machine Learning can help you find the right patients, the right HCPs, and develop patient journey insights with precision and speed.

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