Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Products
  3. Insights
  4. About
  5. Careers
  6. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Safety & Regulatory Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

LEARN MORE
Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

LEARN MORE
MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2024

READ MORE

EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

Learn more

WHITE PAPER

"DCTs Deliver Big ROI

LEARN MORE

WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

LEARN MORE
MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience powered by Apple
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

LEARN MORE
Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

LEARN MORE
IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

LEARN MORE
Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

LEARN MORE
Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

LEARN MORE
IQVIA Patient Experience Solutions powered by Apple

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.

LEARN MORE
MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

LEARN MORE
LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

LEARN MORE

WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

SEARCH JOBS
MAIN/Contact Us
Contact Us/
WHITE PAPER
Switching from Rx to OTC: Next generation switches leveraging real-world data and evidence
A win for all healthcare stakeholders
Sep 27, 2023
  • Library
  • Switching from Rx to OTC Next generation switches leveraging real-world data and evidence
To download files, please accept Functional Cookies. These cookies provide enhanced functionality for a better user experience.

Whitepaper Introduction – The switch environment today

Prescription (Rx) to over the counter (OTC) switches have been, and remain, a key growth driver for the OTC industry, playing an integral role in innovation and delivery of strong sales performances over many decades.

In the US, the impact of switch heritage has been considerable, contributing to €2.7 billion in sales in 2022, or 55% of total sales. Ten of the top 20 non-prescription brands in the US owe their success to switches.

Switch heritage has also been a growth driver in Europe, generating €1.4 billion in sales in 2022, or 42% of total sales. Eight of the top 20 brands in Europe are from switch heritage.

These figures underscore the strategic importance of Rx-to-OTC switches as a catalyst for growth and innovation in consumer health...

Drivers for Rx-to-OTC switch

Self-care is the future, with consumers worldwide desiring more access to healthcare, and more control over their own care, while governments and payors look to reduce costs by pushing people to adopt healthier lifestyles and self-manage more conditions when safe to do so – Rx-to-OTC switch, therefore, is a win for all healthcare stakeholders.

It will be imperative for the Consumer Health industry to ‘get smart’ in the age of omnichannel engagement, using various approaches to offer seamless, value-adding engagement experiences for HCPs.

In this whitepaper, we explore the key success factors in Rx-to-OTC switches, case studies, the accelerating use of digital tools and other innovations, as well as the types of Real-World Evidence that may be acceptable for regulatory decision-making.

A viewpoint from the consumer health industry

Dr. Vidhu Bansal-Dev, Vice President, Rx to OTC Switch and Digital Transformation, Haleon US, shares her own perspectives on how to ensure a robust future for switch, helping people live better, healthier lives, while improving public health.

Download your free copy

Our whitepaper “The Next Generation of Rx-to-OTC Switch” is available to download for free on this page. Thank you to our authors, Julie Aker, Dr. Volker Spitzer, Michelle Bulliard, Dr. Vidhu Bansal-Dev, and Matt Stewart.

IQVIA Consumer Health helps you bring the next ground-breaking switch to market. Our team of experts cover the whole switch journey, from identifying the right candidate, building, and executing clinical trial programs, navigating regulatory pathways, to bringing your switch to market.

Tap into the experience you need for switch success, click the CONTACT US button or visit our Product & Claim Development page.

To hear more from our authors and dive deeper, watch back Switch On! The Next Generation of Rx-to-OTC Switch

Our latest thinking on Consumer Health

Webinar
Smashing the Silos - Bridge your Data for better Consumer Health Insights
October 17, 2023
White Paper
Driving Growth with Omnichannel HCP Activation: New Models. New Value.
Blog
Three reasons why Germany is in love with e-Pharmacy
By: Thomas Heil
White Paper
Global Consumer Health Trends 2023 - Resilience and growth in a volatile world
Blog
Making skincare relevant with HCP engagement & Kenvue's Aveeno Skin Care
By: Tan Hui Ci
Webinar
Switch On! The Next Generation of Rx-to-OTC Switch
Blog
Gut Feeling
By: Dr Volker Spitzer
Blog
Unleashing the Potential of Digital Companions and Digital Therapeutics for Self-care
By: Dr Volker Spitzer
White Paper
Digital Transformation for Consumer Health
Webinar
Global Consumer Health Trends 2023 Webinar Series
March 21, 2023
Blog
Gaining post-market insights. Fast.
By: Matt Stewart
Blog
The Impact of AI and Chatbot Platforms on Consumer Health and Self-care
By: Dr Volker Spitzer
Prev
Next

Related solutions

Contact Us