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Case Study
Pharma Data helps Medical Device Manufacturer Target Prescribers
IQVIA MedTech's Xponent dataset helped a urological device manufacturer target physicians who could use their device to aid treatment
Apr 19, 2024
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A urological device manufacturer partnered with IQVIA MedTech to find out which doctors and prescribers were in the urology space, within specific territories, and writing specific prescriptions. With the use of IQVIA's Xponent dataset, the customer was able to identify who they should target, what the right messaging was, where they should spend their time, and identify which areas had the most prescribers in order to properly deploy their field salesforce.

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