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Blog
OneKey Fuels Complete, Accurate, and Dependable Master Data Management
Jason Fass, Senior Director, Product Management Healthcare Solutions, IQVIA
Oct 03, 2023

All successful healthcare companies recognize the necessity of investing the time, money, and resources to implement and maintain a high-performance master data management (MDM) solution. A centralized MDM solution is essential for connecting and processing siloed data across multiple organizational domains to enable deeper business insights, more accurate predictive analytics, and more informed decision-making. Of course, the fundamental prerequisite for MDM effectiveness is quality reference data. Even the most sophisticated data solutions are rendered useless if the input data is inaccurate, incomplete, or outdated. Fueling analytical tools with the right data is key to organizational success.

Both quantity and quality

For access to the nation’s largest and most accurate repository of information about healthcare providers (HCPs) and healthcare organizations (HCOs), look no further than IQVIA’s OneKey reference database. OneKey enables insights into real-time, dynamic relationships between HCPs and HCOs. With this highly reliable foundation for your MDM program, making well-informed decisions becomes simple and efficient.

Tailored solutions for a wide spectrum of healthcare needs

IQVIA has formed strategic partnerships with several of the nation’s top MDM providers, including Reltio and Informatica, to deliver highly customized data applications for a wide variety of use cases. Whether you select accelerators for out-of-the-box integrations to the OneKey dataset, or out-of-the-box workflows to enable OneKey’s validation request process, updates to IQVIA’s OneKey database are instantly reflected in your internal platform. Risking unreliable manual steps for syncing records across multiple systems is no longer necessary. Platform integrations provide real-time access to consistent, up-to-date OneKey data assets throughout your organization.

More data, more intelligence

By plugging directly into IQVIA’s sales, prescription and claims data, your organization will have access to the most comprehensive healthcare professional, institution, and affiliation reference database available in the U.S., including:

  • 10.8 million HCPs.
  • 751,000 HCOs.
  • 5.9 million HCP-to-HCO affiliations.
  • 1,050 integrated delivery networks.
  • 6.0 million email addresses.
  • 22,512 total corporate parents.
  • 1,000s of contributions from industry data sources.
  • 300 database researchers and auditors.

With the largest single source of HCP, HCO, and relational data available, you can uncover the subtlest of insights and take advantage of layers of strategic business opportunities.

A commitment to data accuracy and completeness

Given the massive scale of the HCP and HCO sectors, data quality maintenance is a monumental and never-ending endeavor. IQVIA supplies the highest levels of expertise, a full scope of resources, and an unwavering commitment to deliver the most precise healthcare data available in the industry.

Four reference data use cases

  1. Data standardization
    Ensuring consistency of data across individual systems and departments across your organization is one of the most valuable uses of reference data. OneKey provides the foundational data needed to achieve enterprise-wide consistency and establishes structured rules and formats to standardize and harmonize your customer data.
  2. Data integration
     The linking and integration of isolated data sources and the systems they power is fundamental for optimum MDM performance. OneKey data sets a baseline reference point from which integration and interconnectivity between unique systems, applications, and databases are easy to achieve using out-of-the-box plugin integration. When important strategic decisions are being made, it's critical to ensure that all stakeholders are using the same data.
  3. Data governance
     OneKey reference data empowers your entire organization to establish and implement standardized data governance practices including:
    • Data quality monitoring
    • Data policy enforcement.
    • Data lineage tracking.

    By ensuring data privacy, security, and integrity, OneKey reference data allows users to engage in a data-first approach to every business decision.

  4. Compliance and risk mitigation
     Products and even entire companies can fail from mistakes related to compliance regulatory requirements. And with continuous layers of regulations being introduced to ensure data protection and privacy, the accuracy and quality of an organization’s reference data is critical.

    OneKey reference data includes key regulatory identifiers, including unique identifiers for HCPs and Drug Enforcement Administration (DEA) numbers. Regulatory-based reference data enables your organization to mitigate fraud risks, navigate non-compliance issues, and protect itself against penalties, fines, and reputational damage.

Maximize your data stack potential

For HCOs, effective MDM is powered by access to complete, accurate, and current data. IQVIA’s OneKey is the fundamental reference data resource your organization needs to turn your MDM into an analytical and operational powerhouse.

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