Successful Product Promotion Through Multichannel Marketing in the Absence of Field Sales Support

May 15, 2018
MCM Product Promotion

Case study detailing how the Multichannel Marketing (MCM) CoE helped a top 10 pharma company stabilize declining Rx trends for a 3rd tier brand. The MCM solution included:

  • Engagement and Rx impact analysis
  • Segment-level impact analysis
  • Development of a new, segmented campaign
  • Target audience expansion to key HCPs