Challenges to Patient Savings Programs
White Paper
Nov 09, 2018
The Growing Prevalence of Accumulator and Maximizer Designs
In an earlier fact sheet ("Assessing and Mitigating the Impact of Accumulator Benefit Designs on Brand Coupon Programs"), IQVIA explored the many implications of deductible accumulators for patients and manufacturers. The paper focused on stakeholder impact and the strategy recommendations for brand teams that are looking to measure and prepare for accumulators in their markets. The content here will continue the conversation on Accumulators and introduce the Maximizer, another kind of program implemented by payers to push cost-sharing back to manufacturers.