Video
Driving Innovation in Personalized Engagement with the Utilization of Behavioral Data
IQVIA's Digital Enablement CoE discussion from Digital Pharma Innovation Week 2023.
Jul 26, 2023
Today, healthcare providers and consumers often feel overwhelmed by marketing from healthcare brands, which means important brand information can get lost in the noise. That's why personalized engagements are now paramount to building a more meaningful and impactful relationship with your audience.
In this session, we'll dive into:
- Behavioral data and the benefits of adding it to your current data ecosystem
- Innovative opportunities to use behavioral data to strengthen relationships and improve campaign performance
Driving Innovation in Personalized Engagement with the Utilization of Behavioral Data