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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences Solutions
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Healthcare Solutions
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Medical Device and Diagnostic
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U.S. Government
Life Sciences Solutions
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare Solutions
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Medical Device and Diagnostic Solutions
Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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U.S. Government Solutions
For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
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Publication
Information Management: The Key to Commercial Success in Pharma
Find out how pharmaceutical companies can gain a competitive advantage during product launches, commercialization, and beyond.
Dec 17, 2021
A key challenge for many pharmaceutical companies today is too much data. Data is too complex, too expensive, too disparate or just not comparable, and analytics are either hard to access or they are simply getting too few insights from what they have. Pharma companies, especially in the pre-launch phase, need to get business value from raw data, quickly and accurately. The COVID-19 pandemic has only accelerated the problem. Data management technologies involved in the process, should benefit the end users: the people who must generate KPIs and analyze the data supporting the business to maximize return on investment and plan their commercialization strategies.
Technology must also factor in the layers of business users that all have distinct needs for insights and reporting. With this in mind, IQVIA has set out to address these common industry challenges and to demonstrate how bringing better data, better data warehousing, data management, data governance and stewardship, and improved dashboard reporting together, can keep companies on the right track and ahead of the competition. Read more to learn how better data management can impact your organization.