Fact Sheet
Retrospective Research
Measure the effects of interventions in real world scenarios to demonstrate value with real world database research
Aug 09, 2021
Retrospective research, a component of health economics and outcomes research (HEOR), is needed throughout the product lifecycle to determine, demonstrate, and subsequently communicate the value of a product. Bringing together a unique and proven blend of deep therapeutic area domain expertise, scientific rigor, operational excellence, and access to unparalleled data assets, IQVIA can deliver real evidence with real confidence.