Fact Sheet
IQ2020 MSL Field Insights Module
Reporting and analytics to support medical science liaison (MSL) operations
Apr 06, 2022
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The medical role has become a centralized function that has shifted from support-focused, to one that is highly strategic. Securing field-based medical insights is arguably the most important role of Medical Affairs (MA). The insights are critical for determining regional differences and patient dynamics that drive the larger medical strategy and serve as the foundation for any key opinion leader (KOL) engagement plan. Read the fact sheet to learn how IQVIA's reporting and analytics can support medical science liaison operations.
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