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MAIN/Who We Help
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WHO WE HELP
  • Pharmaceutical Manufacturers
  • Emerging Biopharma
  • MedTech
  • Financial Institutions
  • Government and Public Health
  • Health Plans
  • Hospital and Health Systems
  • Insurers and Risk
  • Medical Specialties and Patient Organizations
Pharmaceutical Manufacturers

Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.

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Pharmaceutical Manufacturers
Emerging Biopharma (Global page)

Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.

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MedTech

Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.

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MedTech
Financial Institutions

Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.

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Government and Public Health

Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.

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Government and Public Health
Health Plans

Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.

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Hospital and Health Systems

Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.

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Hospital and Health Systems
Insurers and Risk

Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.

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Medical Specialties and Patient Organizations

Embrace digital innovation in healthcare to make more informed decisions and advance your mission as a data-driven organization.

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MAIN/Insights
Insights/
U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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PODCASTS

"Discover the future through our enlightening podcasts available in the United States.

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FACT SHEET

"IQVIA PharMetrics® Plus

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BLOG

"Words Matter: Use Sentiment Analysis to Understand and Improve the Patient Experience

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Events/
ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

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UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

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"2025 IQVIA IMPACT Information Management Tech Summit

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EVENT

" Early Learnings: Transforming Hub Services with AI

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"27th Controlled Substances and State Regulatory Conference

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MAIN/Contact Us
Contact Us/
Fact Sheet
Data, Analytics, and Infrastructure Strategy and Enablement
Understanding critical factors of an effective end-to-end data and enablement strategy to maximize insights, launch success, and scalability
Jul 20, 2022
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Finding the right data and managing it properly can be challenging but is foundational to successful execution of brand strategy.

Data strategy begins with understanding product distribution and support programs, identifying target patients and their caregivers, and deriving the needs and KPIs of internal stakeholders in order to define the required data assets and subsequent requirements for data management, reporting, and analytics.

Read the fact sheet to learn how IQVIA's strategy enablement partnership program provides both expertise and guidance on relevant industry data and client-proprietary foundational data that is aligned to brand strategy, with actionable KPIs and an established data governance discipline from the start.

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