Fact Sheet
Battling the Big Squeeze
How understanding demand and margin can improve brand performance
Dec 08, 2021
Brands everywhere are under pressure, as both demand and margin challenges converge. As the life sciences industry confronts today's pressure, it is vital to recognize the most pressing factors impacting brand performance and the route manufacturers can explore to help battle the big squeeze.
This fact sheet outlines how you can gain a better understanding of the pressures at play so you can tackle them and protect your demand and margin.