Case Study
Transforming Billions of Claims into Patient Journey Insights
Medical device companies can hone market strategies with quantifiable journey mapping
Feb 10, 2022
Medical device companies often rely on interviews and surveys to assess patient journeys. While primary research has value, it also has notable limitations.  IQVIA’s claims-based analysis of patient journeys provides actionable insights for shaping commercial strategy. This one case study provides an example of how claims-based patient journey analysis can empower you to drive growth with greater accuracy and efficacy.
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