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REGISTER NOWCase Study
Specialty Pharmaceutical Company Chooses MDM Advance to Support Enterprise Analytics
Aug 11, 2025
For a specialty pharmaceutical company, the initial plan was to stick with their legacy platform and develop workarounds and customizations as needed. But after three years of wrestling with that approach, the organization was still encountering major challenges. In the end, the company decided to reconsider its technology investments and turned to IQVIA for help implementing a more effective MDM solution.
Read the full case study to learn how IQVIA was able to provide a unified view of data, set up the organization for AIML and provide robust support for account-based selling, making sure that the specialty pharmaceutical company was now well positioned to create better insights, achieve greater agility, and deliver higher commercial performance.