Case Study
IQVIA's Brand Optimizer Helps Second Entrant Product Re-Energize NBRx Growth 12 Months Post-Launch
Dec 07, 2020
As the pharma industry continually evolves, impacting patients, prescribers, and payers, it can be difficult to assess your brand's performance – and to feel confident about how to best optimize it.
IQVIA's groundbreaking Brand Optimizer framework solves this common problem. By combining a powerful mix of performance benchmarks, AI-driven analytics, and expert analyses, Brand Optimizer identifies performance issues and future opportunities.
Read this case study to learn more.